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People talk about niches and niche marketing all the time these days, but I think the best way to learn about something is by example. This site, online slots, is an example of a niche gambling site. Someone could take “gambling” as the topic, and design an entire site around that subject, but the site would be large, and it would be very hard to rank for the phrase “gambling” or even “online gambling”. AND it wouldn’t necessarily even be that profitable, because people searching for something that general could want anything ranging from information about gambling laws to help with a compulsive gambling issue.

“Online slots” on the other hand is pretty doggone specific. Someone searching for online slots isn’t interested in Charles Fey and the history of the slot machine. That person is probably not an antique slot machine collector either. So by choosing a niche keyword, you’re driving targeted traffic that will have a high chance of converting into revenue for you Read the rest of this entry »

I get lots of e-mails from students and others asking how they can get out of trouble with Google.

- Has your site been banned?
- Did you lose rankings?
- Do you want to report SPAM?
- Do you want to report anything else?

Matt Cutts recently posted a huge list of ways to contact Google depending on what you need them for, this is a very helpful list and you should keep it handy.

Visit his blog to read more…

Originally by Anik Singal from Affiliate Marketing Blog on October 27, 2005, 12:22pm