You Cant Just Build A Website And Hope It Works!
Like any area of business
your website needs some effort from you if its going to be successful
. You’d be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses
still dont seem to understand what the internet can do to benefit them and their customers. They just dont get it.
This is not a new criticism, people have been saying it for years. Notice i used the word people, because thats exactly who suffers. You, me and the millions of people like us who are visiting those sites during our virtual travels. Many of these businesses do actually have great products and services to offer us, its just that they havent put the effort in to find out what we, their customers want. They havent bothered to find out about us, about our needs, about our wishes. They have other more pressing priorities it seems. So they just present them to us any old way and hope we dont notice or are too stupid to notice. Dont they understand they are losing sales, customers, repeat customers, referrals and more? Read the rest of this entry »