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Understanding what your visitors do on your site is crucial information, not to mention interesting. If a large majority of your visitors who proceed to purchase a product leave the site when they get to a specific page in the order process, you need to know about it. It could be that the page in question is confusing or hard to use. Fixing it could increase your sales exponentially. In fact, it is not uncommon for small website changes in headlines and order processes to result in a 200%-300% increase in sales. This is just an example; there are many reasons why you want a detailed analysis of your site visitors.

Most website hosting services offer a stats package that you can study. If you’re not sure where this is, call up your hosting service and ask them. Statistics are a vital part of tracking your marketing progress. If you don’t have access to website statistics get a package that can help you in this area. Do not get a counter that just shows how many visitors you’ve had. You’ll be missing out on vital information that can help strengthen weaknesses in your site. A good website hosting service would offer traffic logs that provide an invaluable insight into the traffic being referred to a web site from various sources such as search engines, directories and other links. Read the rest of this entry »

You have designed a very usable website, you have hosted it using a very reliable web hosting company, and you have integrated a safe and trusted payment processing system with your website. However, all these can prove to be useless until you know your site is actually working and accessible. If you want to create an accessible website, you will need to test, test and test again.

A recent Forrester Research report reported that failure to ensure website quality will cost the average small or mid-size company thousands of dollars in wasted expenditures on website redesigns, forfeited revenue, and lost customers. Testing a website is a long and tedious task, but it’s perhaps the most important task of all. There are numerous stages to testing, all of which are very important. Ranging from browser testing to content testing, none should be excluded. Read the rest of this entry »

In the physical world, you can distinguish a business because of its structure, window displays, or signs. You can tell that a bank is a bank, or a clothing store is indeed a clothing store. In the Internet, however, it is an entirely different story altogether. Your domain name is the only clue to your online business.

You do not have visual clues: no location, no look, and no store design. Instead, users have to type in a word or a set of words to reach your site. Your prospective visitor has no way of knowing what your site is all about until she finds it and reads its contents. Who can ever tell that Amazon.com sells books? Or that Excite is a search engine?

Your domain name can spell your success on the Internet. A good domain name is the best asset you can ever have. It can make your business stand out in the crowd, or just float aimlessly in space. The need to provide immediate clues to an online business led to the prevalence of generic domain names. Generic names instantly provide the user with an idea of what a business is all about, what to expect and look for in a site. For instance, Etoys.com is a toy store. Read the rest of this entry »

To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate ), you need a website created just for that - a simple, focused site. Your website should be easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone won’t ensure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are often ignored by Internet business owners.

Build It for Speed - It’s a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market - Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences. Read the rest of this entry »