The Hybrid Blog and Ping
For the past two years, one of the best SEO inclusion tactics was the use of blogs. Blogs have become a base standard in SEO marketing, but as times change, so does the efficacy of any tactic.
With that said what worked two years ago certainly isn’t the same thing that’s working now. The worst part is that uninformed marketers are still teaching the old methods of SEO marketing with blogs to the masses.
Let’s begin by eliminating a huge fallacy.
The blog and ping is a process by which you post a snippet of information from your site to a blog (mainly blogger.com) with a URL to your site included, and then notify Yahoo that a post exists on this blog. The idea is that your blog will be spidered quickly by both Google (due to blogger.com) and Yahoo.
You only need to blog and ping a maximum of 10 pages from your site. The entire purpose for doing this is to attract search engines to your site and let them spider the rest of your site on their own. You can equate this process to renting links. You simply rent one link to your site in order to get the spiders to visit your site. Read the rest of this entry »