Archive for March, 2006

Commission Junction, the Perfect Affiliate Resource for Niche Markets

There are many affiliate Affiliate programs you can go to to find real solid product to market online Online. Most marketers who produce their own product provide these programs that are easily accessible, and can be worked simply by signing up to them. However, there are places you can go, sign up, and have virtually any product in the world at your disposal.

I’m talking about places like Commission Junction, a huge listing of companies who sell online and offer Affiliate Affiliate programs. All the big name brands are there, so there’s no limit to what you can market.

Most of you Internet Marketers are used to thinking in terms of digital products and the first name you probably think of is ClickBank. Well, we know that ClickBank deals only with downloadable products. Commission Junction, on the other hand has affiliate programs mostly for physical products.

If you are into setting up niche markets, you have learned that the online world is not just made up of downloadable ebooks. Most niche markets require affiliate products of physical goods that are shipped by the seller for you. It is in this area that Commission Junction excels.

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Blog Optimization

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business Business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.

This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites - lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.

With blogs, there exist as many or more optimization opportunities to optimize as with a web site. While most blog software is more search engine friendly out of the box than many web sites, the opportunities for blog optimization are readily available. For our SEO and blog marketing consulting service, we have a very long list blog optimization tactics to employ. For this post, I’ll focus on a short list that can make a difference for any blog.

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Evaluating PHP Applications

Following on from here, perhaps the two most common questions I’ve seen people ask, when it comes to evaluating PHP applications are;

  • Does it loook good?
  • Is it easy to install?

Now not everyone is a programmer or a system administrator—”normal human beings” rank these highly because they relate directly to the two most pressing problems they’re facing: they want a site which is visually attractive and, with limited technical expertise, installation can be a significant hurdle to overcome.

But when it comes to security or maintenance, those requirements rank pretty low down. So here’s some different things to think about, following on from this talk (PDF) on page 19, which I’d argue rank much higher when evaluating a project you plan to use (further suggestions appreciated).

Note that in an ideal world you’d have time and expertise on hand to do a full code review but in reality that’s not going to happen so what I’m suggesting here is meant as a reasonable compromise to help you build up a “ballpark” feeling for an application without making a huge effort.

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Filter low-paying ads

The competitive filter, which you access from your AdSense management console, is a mechanism that lets you list the URLs of AdWords advertisers whose ads you want to block. Normally you block an entire domain, but you can actually block a specific part or folder on a domain. The details are in the AdSense Filter Guide — be sure you read it to understand how to specify the URLs to filter. Currently, you’re limited to entering 200 URLs for AdSense for content and another 200 for AdSense for search. While this sounds like a lot, it really isn’t if you’re using the filter for its secondary purpose: filtering low-paying ads.

Of course, the filter is called the “competitive ad filter” for a reason. It was created so that AdSense publishers could filter out ads from competitors. It cannot, unfortunately, be used to filter out ads by keyword or topic — you can only do that by adjusting the content of your pages to emphasize a different keyword/topic. But really, there’s no way to keep anyone out short of filtering by the ad destination.

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