Organic Marketing and Natural SEO
What is Organic Marketing?
Organic SEO, or the “organic” website growth model, is fairly straight-forward. It starts off by assuming that the ultimate goal of a website is to provide something useful to its visitors (and if you make money doing so, good for you).
Now, like any real-world store or shop, a website needs traffic . In the long run, this traffic cannot be dependent on any one source (like Google, for example). If a doughnut shop depended on the next-door police station ONLY and did no advertising, what do you think will happen to their revenues if the police station relocated? For a business
to survive in the long run, they must diversify their sources of income, which in turn means that they must diversify their sources of traffic .
This is the first cornerstone of organic marketing – thinking long-term . The second component of organic marketing deals with the actual methods and practices of marketing – an emphasis on “natural” marketing and search engine optimization. We can use existing market exposure to create popularity, or a “buzz”, about a new product or service launch. Read the rest of this entry »
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