Chitika Publishers Lose 30% Of Earnings To Auditing
A couple of months ago I asked polled readers about their Chitika eMiniMalls earnings to
find out what the average earnings were and what percentage of earnings they were
losing to auditing. A completely unscientific poll (I had to scrub the data to
remove duplicate/multiple votes) but here are the results.
Average Earnings
So how much money do Chitika 
publishers make, before auditing, on a monthly
basis?
- Less than $10: 4%
- $10 to $20: 14%
- $20 to $50: 14%
- $50 to $100: 9%
- $100 to $250: 12%
- $250 to $500: 18%
- $500 or more: 29%
Surprisingly, almost 30% of those polled make $500 or more a month from
Chitika, and almost half make at least $250 a month. Even after auditing (see
below), half would make at least $150 a month, and I suspect a good 10% to 20% would make over $500 a month.
Average Percentage Lost to Auditing
What percentage of a publisher’s monthly earnings are lost due to auditing?
- Less than 10%: 8%
- 10% to 20%: 13%
- 20% to 30%: 35%
- 30% to 40%: 16%
- 40% to 50%: 24%
- 50% to 60%: 3%
- 60% to 70%: 0
- 70% to 80%: 0
- 80% to 90%: 0
- 90% to 100%: 1%
Chitika’s auditing practices for eMiniMalls brought them a lot of grief early
on, and they’re still somewhat controversial. Over half the publishers lose up to
30% of their monthly earnings after auditing and 40% of them lose between 30% and
60% of their earnings. So a 30% loss in earnings is probably a good estimate for
new publishers for the first few months until a pattern emerges.
Suggestions for Improvement
The poll allowed voters to suggest improvements to the eMiniMalls program. Not
suprisingly, the majority voted for same-day auditing of data, just like AdSense
does. Another large group wanted same-day auditing plus more powerful reporting
capabilities — eMiniMalls reporting is definitely less sophisticated than
what AdSense publishers are used to.
Originally from An AdSense Blog: Make Easy Money with Google on July 20, 2006, 6:42pm
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