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Concept behind the viral marketing

History of the Virus aka Word of Mouth Advertising
This is a concept that dates back to the very beginning of language, before there were marketing workshops, before copywriting boot camps, even before the internet, electricity and life as we know it…

There was word of mouth advertising. Human kind has always felt a need to interact and connect, sharing relevant information. Now, what started ages ago with where the best grazing fields are, has advanced through time to sharing files and information over vast networks of infinite electronic space.

Now more then ever man has the ability to connect and share worldwide and as marketers you can employ this ancient method to get your message out and spreading.

Viral marketing is a term that started with the elite guru circles at exclusive lunch meetings, and spread like the plague through word of mouth. Now it has become a common play word for the seminar attending crews across the world’s nations. Read the rest of this entry »

What is Organic Marketing?
Organic SEO, or the “organic” website growth model, is fairly straight-forward. It starts off by assuming that the ultimate goal of a website is to provide something useful to its visitors (and if you make money doing so, good for you).

Now, like any real-world store or shop, a website needs traffic . In the long run, this traffic cannot be dependent on any one source (like Google, for example). If a doughnut shop depended on the next-door police station ONLY and did no advertising, what do you think will happen to their revenues if the police station relocated? For a business to survive in the long run, they must diversify their sources of income, which in turn means that they must diversify their sources of traffic .

This is the first cornerstone of organic marketing – thinking long-term . The second component of organic marketing deals with the actual methods and practices of marketing – an emphasis on “natural” marketing and search engine optimization. We can use existing market exposure to create popularity, or a “buzz”, about a new product or service launch. Read the rest of this entry »

When you’re writing, whether it’s direct sales writing such as sales letters and promotional packages, or whether you’re simply communicating to your subscribers through your newsletter, there are a few principles to keep in mind:

• Buying decisions are based on emotions - the “needs” of your prospects, and how well you can “sell” your solution to those needs to your readers.
• People have a subconscious BS filter that automatically goes on red alert when they read a sales letter or are the target of a sales pitch. Reasoning with a prospect that already has that mental shield up will only make her resist more - you have to first prevent that shield from getting up, and failing that, you need to use an emotional bridge to get through the BS filter.
• To understand the “needs” of your prospects, you have to get into their heads to find out what they want (as in “a stronger and straighter golf swing” instead of “a better golf club”). Once you have that information, you can use it to write powerful, compelling copy that touches readers directly at their emotional core.

Over-optimization happens when your website is considered “too good” by Google – either in terms of a sudden volume of backlinks, or because of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be red-flagged and automatically restricted or penalized.

There is a fine line between over-optimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine – in fact, Google calculates rankings by considering thousands and thousands of different factors – and a lot of importance is attached to average “trends” within the niche / keyword range that a website is optimizing for.

The bottom line is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.

What criteria does Google use?

To understand why Google can consider certain websites over-optimized, it is important to factor in the criteria that Google uses to rank websites. Read the rest of this entry »