Search Advertising Takes Away Top Spot From Email Marketing
Well, it’s happening! More marketers are starting to focus on search engines rather than on e-mail marketing. Is SPAM just becoming too big of a problem? Are e-mails just not being read? Are consumers tired of all the ads in their inbox?Who knows, but if hundreds of companies are switching, there is obviously a reason.
By the way, these are “big companies” that spend millions on research and marketing - so you watching them and duplicating them is probably a GOOD IDEA!!
There is a great new report out by MarketingSherpa.com - Click here to read it…
Here is the summary they posted:
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What are some of the world’s heaviest Net marketers planning for 2006?
Discover the answer in MarketingSherpa’s third annual ad:tech study. We quizzed 680 marketers who spend an average of 44% of their total ad and marketing budgets on the Web. Key results:
o Search takes the top spot from email
o Search averages 34% of online
budgets
o Behavioral ads have lost some of their luster
o RSS feeds and in-house blogs are favorite ‘emerging tactics’
See details and six handy charts below…
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Originally by Anik Singal from Affiliate Marketing Blog on January 23, 2006, 4:03pm
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