Search Marketers to Spend $5.7 Billion - 2005 SEMPO Survey
The SEMPO state of the industry survey run last year provided some very interesting and insightful statistics about how marketers are using search marketing as well as future expectations.
The 2004 SEMPO survey indicated search marketers planned to spend about $4 billion on paid search, organnic and paid inclusion. The 2005 SEMPO survey reports that number to rise to $5.7 billion as announced by Kevin Lee of SEMPO’s Research Committee. Confetti flew at the SEMPO reception as Kevin announced more statistics out of the survey.
A press release about more details of the survey are forthcoming.
Tags: SEMPO, SEMPO survey, 2005 survey, search marketing, SEM Statistics
Originally by Lee Odden from Online Marketing Blog on December 6, 2005, 9:10am
Related Posts