Should you spend more on technology or marketing?
Here’s a tough question for many tech-savvy web developers: Should you spend more on marketing or technology?
In web development, the question gets a bit more tricky. Here is my take on it:
You are either a technology play or a marketing play. But be careful. Many people who think they are a “technology play” really aren’t. Their technology is nothing new or different, and doesn’t change the world. Really they should be a marketing play.
A marketing play means that, with good marketing and by knowing your customers, you can create and provide unique products and services.
I’ve learned the hard way that a good venture that is a marketing play should spend on marketing vs. technology by about 5 to 1 or more.
This sounds obvious but isn’t. Too many people get enamored by technology. They end up creating huge technological bohemoths, and run out of money for marketing. Or they keep investing in technology that nobody really wants.
If in doubt, spend money on marketing. Then build your solution when you prove that people want it.
Originally by aneitlich from SitePoint Blogs on November 19, 2005, 12:21pm
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