Pay Per Click Campaign Management
Pay per click advertising (PPC) gets the name from what happens as people use this form of advertising. They pay every time a person clicks on their ad. Unlike a classified ad that cost a certain amount with no guarantee that anyone will read it, PPC ads will be seen and at least clicked on. Pay per click is an Internet advertising model which is used on search engines, advertising networks, and content websites, such as blogs.
These ads are called sponsored links and usually show up on the right side of the page when a person does a search. Some ads are the first shown on the search page as well. Advertisers bid on keywords or phrases that are relevant to their target market. The more relevant the content in the ad is to the keyword and they way the keywords are in the headlines and the ad itself determine the quality score which determines the bid price of the advertiser.
Some of the more common PPC providers are Google AdWords, MSN, and Yahoo. Content websites commonly charge a fixed price for a click rather than using a bidding mechanism.
The beauty of PPC advertising is the automation that can take place. Once you are successful in finding the correct target market, the right keywords and phrases, and get your quality score very high, the ads can run night and day. The real key is to track this advertising so that a conversion rate can be determined.
The common teaching in Network Marketing is, as long as you make 1 penny more than the ad cost, you are winning. This is because the first thing to accomplish in an ad is to capture a name and email address from the click. It may cost a few cents or a few dollars to capture this lead but then you can market to them for years at no additional cost.
It would be wise for the novice to start slow and learn the Google AdWord process before putting it on autopilot. Remember, you are only paying for results with pay per click advertising but this must translate to conversions!
PPC advertising can be more expensive than other advertising mediums, but it has a couple of major benefits that make it well worth the money:
1- Predictability: PPC advertising is based on bidding on specific “keywords” or “phrases” and running ads based on those keywords and phrases. Which means that your advertising tomorrow can very easily perform in the same manner as the ads today. Results will generally perform the same over time if you continue to run the same advertising. This allows you to easily predict future results based on testing your ads.
2- Consistency: These ads will continue to send traffic to your site on a daily basis. Because of the massive amount of people that use Google, MSN, Yahoo and the other search engines to find “information”, they can easily direct some of that traffic to your site every day through your ads.
3- Scalability: After learning how to get results from PPC advertising, you can scale your advertising up to a massive amount of traffic just by duplicating the process. One way is to simply add more advertising and more keywords to your campaigns and they will send you more traffic. The second way, is to simply take your successful campaigns and copy them onto the other search engines for instant results. I recommend you start with Google Adwords and once you have success there, simply copy your campaigns into Yahoo and MSN and the other smaller search engines.
4- Ease of Use: There will be a learning curve as you test your ads but once you set up your campaigns and you get them working, you pretty much just have to pay your credit card bill and everything else runs 100% on autopilot. It could not get much easier than this.
Of all the advertising opportunities available on the Internet, I personally believe Google Adwords is the absolute best.
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